Branding is the art of emotionally binding your customers to your company and its products. As much as some people would like you to believe it, there is no formula for creating this emotional bond. It’s passion and it comes from the gut. Branding is the visual personification of everything you represent. If you’re not growing a brand, you’re selling a commodity. Brotherton helps you improve results, while creating a more powerful brand identity, further increasing the effectiveness of future marketing and advertising efforts.