| Creative
Packaging Redesign: CPR™
What
do you get?
You get what Brotherton considers to be one solution for
your packaging design. A before and after summary of our
thinking and strategies taken are provided as an Adobe Acrobat
file. You'll also get the working design files in Adobe
Illustrator to ensure that you have everything needed for
a production artist to prepare the file for printing. Production
services are available for an additional fee.
What
projects can benefit from CPR™?
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Package
Redesign
We'll explore the strength of your current package design.
The strengths of your package design are then leveraged
to provide a new design for your label or package. |
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Line
Extension
Using your existing package design, we build
on that to add new flavors to your exisinting product
line while maintaining the integrity of your existing
brand identity. |
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Design
Revitalization
Breathe new life into your existing brand. |
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On-Pack
Promotions
Leverage your marketing dollars by promoting other products
or special incentives on your current packaging. This
might be just what you need to meet your short-term
marketing objectives. |
What
limitations are there on how we can use the files and designs
provided by Brotherton?
All recommended usage of photography, illustration, fonts,
or other artwork not created by Brotherton is presented
and provided without licensing. Acquiring the proper licensing
is the responsibility of the client. All licensing should
be completed prior to any use of the files outside of your
review.
*CPR
is offered to existing brands and packaging designs only
and is not intended for the purposes of inventing, developing
or designing new brands and packaging.
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