Leverage the power of direct mail with (b)Direct!
Brotherton's full-service approach to direct mail allows you to leverage the power of direct marketing while building the power of your brand's identity

• Build and leverage your brand's identity
• Acquire and retain customers
• Generate more revenue and increase profits
• Reduce marketing costs

Creative Services
A critical part of any direct mail effort is the design of the mailer and mesage. Brotherton specializes in developing innovative and proven camaigns designed to protect, build, and leverage your brand's idenity while increasing response rates and lowering costs. You have one chance to make a first impression. Our creative team makes sure it's the right one.

Data Services
Choosing the right list is part science and part art. Working with Brotherton's data experts leverages your marketing budget by reducing waste and maximizing results. Our data services include:

• List Brokerage
  Locate, evaluate, compare, and order proven e-mail, direct mail, and telemarketing lists specifically targeting your offer.

• Mapping
  Limit marketing efforts to a specific radius in miles or feet, a particular street coordinate, neighborhood or zip code. Apply geo-demographic variables to target the right audience.

• Predictive Modeling
  Using our PhD Statistician, Brotherton can build a new customer acquistion model for your company that can help you scientifically pre-screen names on outside lists that are most likely to respond to your offer. We can also help you develop highly customized models for reactivation of former customers, retention, risk management, cross-sell and up-sell.

• Merge-Purge
  Eliminate costly duplicate names, avoid offending customers, save money, and generate maximum results.

• E-Mail & Telephone Number Appending
  Append opt-in e-mail addresses to either direct mail or telemarketing lists or append telephone numbers to direct mail, fax, and opt-in e-mail lists.

• List Enhancement
  Enhance your in-house file with hundreds of variables from outside list, further increasing your effectiveness.

• Credit Profiling and Deceased Screening
  Increase response rates by sending your offer to customers meeting your credit requirements. Consumers can be screened at the household or neighborhood level. Businesses can be screened by location or corporate headquarters, or both.

• Data Mining & Campaign Planning Software
  Using proprietary data mining software "ARM", you can develop your own predictive models for acquisition, retention, cross-sell, up-sell, or re activation. With the campaign planning software you can access mailing costs and predict results for any e-mail, catalog, or direct mail effort.

Printing and Mailing
The best designed direct mail piece and most carefully selected list are useless if left in the hands of just anyone. Brotherton's production team is carefully selected for their expertise and ability to meet your budget and mail schedule while maintaining the highest level of professionalism and quailty.

A member of Brotherton's production team attends every press-check to ensure the final product meets the marketing objectives of the campaign.