Overview
Brotherton is a brand consultancy offering brand strategy and innovative design solutions that propel your business. Founded in 1993 by Rick Brotherton, Brotherton has created measurable results for companies ranging from start-ups with a great idea to nationally recognized institutions looking to grow their brand and streamline their marketing efforts.

Our specialty is creating and communicating a company image through an integrated brand marketing strategy with the focus on establishing and promoting a strong brand identity. Brand strategy, creative design, brand implementation and strategic consulting services, are the key areas of expertise within Brotherton.

Most companies fail to create a consistent approach to branding. Because of this, they fail to establish a strong brand identity with their customers and therefore have to invest even more to achieve their marketing objectives. It is our goal to guide you in a direction that not only increases sales, but increases brand recognition and brand loyalty.

Philosophy - Redefining the Rules!
When it comes to growing your brand, if you're not breaking the rules, you're being left behind. At Brotherton, we're redefining the rules. We keep going where other firms stop. Great brands aren't born out of a "me too" attitude.

The GO sign (a Brotherton trademark) illustrates the drive, spirit and passion with which we approach each and every project. Since 1993, 100% of our client work has come to us from referrals only. There's no stopping us. You're on board, or you're in the way!

Project Development
We approach every project with our 4D-Diamond Design process. We work diligently to gain as much knowledge about your company and industry as you would expect from a new business partner as projects flow through the following four phases:

	Discover Research stage where information is gathered on your company, industry, competition, and marketing objectives. This information enables us to prepare a Creative Strategy outlining the challenges and opportunities presented by the project.
	Design Creative strategy from phase 1 guides the design process. Multiple designs are presented to fully explore and evaluate the options available. Designs explore use of color, graphics, photography, type and illustrations as related to your project.
	Develop The best design is taken and reworked and expanded to meet your marketing objectives. Final design selections and revisions are made and presented.
	Deploy Approved designs are prepared for production.