Mobile internet use will surpass PCs in 2015

Attention Real Estate Agents:

Is your website ready for the demands of the mobile customer?

Market research reported by PC Magazine from research firm IDC shows mobile internet use will surpass PC use in 2015. Morgan Stanley also published their own report showing mobile web use being bigger than desktop internet use by 2015. eMarketer is expecting 91% of internet users to be accessing the web on their smartphone by 2017.

We’re just a few weeks away from 2015.

Is your website positioned to offer the best customer experience?

Is it ready to capture and drive leads to your business?


The National Association of Realtors reported that 90% of consumers start their home search online. With 90% of consumers beginning their home search online, and the majority of them expected to be mobile users, you need a site that is 100% mobile compatible.

The are 1000s of agents competing for home buyers and sellers in Orange County Real Estate. Your mobile optimized real estate website is one way to get an advantage on your competition and differentiate yourself.

Capture more leads with a clean, simple design that is intuitive and easy for clients to use. Feature a slide show showcasing beautiful images or a map showing all the listings in your area, Add a convenient search field and a strong call to action that will inspire your visitors to reach out and connect with you.

Sites include:

  • Choice of custom or personalized solutions
  • Professional, clean designs for the best user experience
  • Optimized mobile experience
  • Superior SEO performance
  • Lead Generation is integrated with your CRM
  • Full Google Analytics Suite
  • Full IDX integration

Contact us today and get your mobile strategy ready for 2015

Human Nature

As a marketer of a product or service it’s imperative that you know your customer. Marketing is traditionally broken up into two groups, business-to-business (B2B) and business-to-consumer (B2C) or retail. I’d like to suggest that we focus on the human nature of marketing and practice human-to-human marketing.

No matter what you’re marketing, you’re marketing to a human being. A “business” can’t make a decision to buy your product. It takes a human to get involved. Humans make decisions based on emotions, usually hope and fear. Branding is the art of applying human characteristics to a product or service. People like working with people. It’s all about telling a story and creating a relationship that addresses their hope and fears.

If you’re interested in marketing to humans, contact us today.



Whether you’re looking to take advantage of Packaging, Print, Digital or Broadcast media, Brotherton’s creative team has the expertise required to deliver an integrated marketing campaign that delivers results and avoids known pitfalls. An attention to brand identity ensures each project is designed to your brand specifications, further supporting your marketing objectives. Services include:

  • Brand Identity & Logo
  • Ideation and Naming
  • Direct Email Campaigns
  • Marketing Collateral
  • Direct Mail Programs
  • Outdoor Advertising
  • Packaging Design
  • Photography & Video
  • POP/Exhibit Design
  • Print & Online Advertising
  • Radio / TV spots
  • Web Identity: UI design