The foundation of any successful marketing effort is a the development of a sound brand strategy and a detailed marketing plan. Brotherton’s strategic consulting services include:

  • Brand Strategy
  • Market Research
  • Competitive Analysis
  • Positioning
  • Marketing Plan
  • Creative Criteria
  • Attribute Analysis
  • Focus Group / Survey

Whether you’re looking to take advantage of Packaging, Print, Digital or Broadcast media, Brotherton’s creative team has the expertise required to deliver an integrated marketing campaign that delivers results and avoids known pitfalls. An attention to brand identity ensures each project is designed to your brand specifications, further supporting your marketing objectives. Services include:

  • Brand Identity & Logo
  • Ideation and Naming
  • Direct Email Campaigns
  • Marketing Collateral
  • Direct Mail Programs
  • Outdoor Advertising
  • Packaging Design
  • Photography
  • POP/Exhibit Design
  • Print Advertising
  • Radio / TV spots
  • Web Identity: UI design

An important part of every advertising and marketing campaign is the use of the press. The strategic production and distribution of professionally crafted press releases provides valuable exposure while establishing your company as an industry expert, reinforcing your advertising and marketing efforts.

Placing an ad across various media can be a challenging task. Improper placement could have significant negative impact on your campaign. Brotherton’s media experience ensures you benefit from the best pricing and placement available. You benefit from a highly customized media plan that makes the most out of your advertising budget while achieving your marketing objectives.