Where Science and Art Come Together
We approach every project with our 4D Design process. We work diligently to gain as much knowledge about your company and industry as you would expect from a new business partner as projects flow through the following four phases:
Research stage where information is gathered on your company, industry, competition, and marketing objectives. This information enables us to prepare a Creative Strategy outlining the challenges and opportunities presented by the project.
Creative strategy from phase 1 guides the design process. Multiple designs are presented to fully explore and evaluate the options available. Designs explore use of color, graphics, photography, type and illustrations as related to your project.
The best design is taken and reworked and expanded to meet your marketing objectives. Final design selections and revisions are made. Approved designs are prepared for production.
Campaign is launched and put into use. Results are closely measured and managed to deliver the greatest ROI.