Option One: March Madness
Human Nature
As a marketer of a product or service it’s imperative that you know your customer. Marketing is traditionally broken up into two groups, business-to-business (B2B) and business-to-consumer (B2C) or retail. I’d like to suggest that we focus on the human nature of marketing and practice human-to-human marketing.
No matter what you’re marketing, you’re marketing to a human being. A “business” can’t make a decision to buy your product. It takes a human to get involved. Humans make decisions based on emotions, usually hope and fear. Branding is the art of applying human characteristics to a product or service. People like working with people. It’s all about telling a story and creating a relationship that addresses their hope and fears.
If you’re interested in marketing to humans, contact us today.
BRAND CPR
Bring your brand to life with CPR. CPR (Creative Package Redesign) allows you to leverage your resources and recieve a high-quality package design from a team of experts.
One package. One design. One flat rate.
Bring your brand to life today!
Only You Can Be You
Client:
Erik Rees
Project:
Branding for new book and website development
Summary:
Erik Rees, Pastor of Life Missions at Saddleback Church and author of S.H.A.P.E. needed a branded marketing solution for his new book, Only You Can Be You!
Only You Can Be You is much more than a book. In addition to the book cover design and photography, we created a fully interactive website. The website features a private membership section where readers can sign-up to receive 21 days of video coaching. Once signed up, the site systematically sends each member 21 consecutive daily emails highlighting the daily reading and verse of the day. Erik is able to login in at anytime and see where is readers are in their journey. He can also interact with them through online prayer requests submitted by the readers.
Go the extra mile
“If someone forces you to go one mile, go with him two miles.” Matthew 5:41
Chick-fil-A has built a very successful business based on this verse. Dan Cathy explains that in the first mile you meet your customer’s expectations. It’s in mile two that you create brand fanatics by exceeding your customer’s expectations.
It’s an old thing rarely practiced anymore… customer service.
What are you doing to exceed your customer’s expectations?
Aqua Pro
CLIENT:
AquaPro
PROJECT:
Corporate Identity
SUMMARY:
AquaPro needed a corporate identity and brand developed that would help differentiate their professional pool services from the many mom-and-pop operations in their area.
We developed a logotype that utilized a combination of fluid italic letters paired up with bold sans serif letters which provide a stable foundation.
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