Entries by admin

Seek Guidance

“Make plans by seeking advice; if you wage war, obtain guidance.”  Proverbs 20:18 Anyone in business today knows that you’re waging war best band saw. When it comes to marketing your products and services it’s critical that you make plans by seeking advice. Many companies fail to plan. This simply leads to a waste of […]

Go the extra mile

“If someone forces you to go one mile, go with him two miles.”  Matthew 5:41 Chick-fil-A has built a very successful business based on this verse. Dan Cathy explains that in the first mile you meet your customer’s expectations. It’s in mile two that you create brand fanatics by exceeding your customer’s expectations. It’s an […]

Human Nature

As a marketer of a product or service it’s imperative that you know your customer. Marketing is traditionally broken up into two groups, business-to-business (B2B) and business-to-consumer (B2C) or retail. I’d like to suggest that we focus on the human nature of marketing and practice human-to-human marketing. No matter what you’re marketing, you’re marketing to […]


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Only You Can Be You

Client: Erik Rees Project: Branding for new book and website development Summary: Erik Rees, Pastor of Life Missions at Saddleback Church and author of S.H.A.P.E. needed a branded marketing solution for his new book, Only You Can Be You! Only You Can Be You is much more than a book. In addition to the book […]