“Do not conform to the pattern of this world, but be transformed by the renewing of your mind.” Romans 12:2 (NIV)
We work on a lot of brand development projects and sometimes get requests to “copy” so-and-so’s look, or mimic this or that brand. The Bible tells us that we’re all unique. If you want to be a leader, you need to be an innovator. You don’t build a successful business by being a follower or participating in what I like to call “me too” marketing tactics. You business and your brand need to reflect the qualities that make you, you! Don’t do things because that’s the way they’ve always been done. Look for new solutions. They say the best leaders are readers. That’s because they’re always learning and renewing their mind. They’re being inspired with new ideas and new ways to do things better.