“If someone forces you to go one mile, go with him two miles.” Matthew 5:41
Chick-fil-A has built a very successful business based on this verse. Dan Cathy explains that in the first mile you meet your customer’s expectations. It’s in mile two that you create brand fanatics by exceeding your customer’s expectations.
It’s an old thing rarely practiced anymore… customer service.
What are you doing to exceed your customer’s expectations?